Debut shortlisted
October 2019

FENSA has been announced as a finalist in the G Awards Promotional Campaign of the Year category for its ‘All the Proof You Need’ TV and social media campaign, the first ever staged by the scheme.

The campaign, which was launched in February 2019 and due to run until the end of this year, is based around a TV campaign that, in the first six months alone was seen by 17.3 million adults – 34% of the UK population – who saw the advertisement almost 50 million times. The TV advertising is supported with extensive social media output including Twitter and Facebook, for which the latter saw a 475% increase in followers during the period, resulting in referrals to the Fensa website from Facebook users alone, growing by 798% compared to the previous year.

Managing director Anda Gregory said: “This is the first time Fensa, or any other organisation of its type, has staged such a powerful campaign. The campaign is already benefitting Fensa members of course, but also protecting homeowners and in turn therefore, improving the reputation of our industry. The results for the first six months of the campaign are excellent.”