DORMA DOORS ENSURE ADIDAS OPEN FOR BUSINESS
May 2012

When global leading sporting brand Adidas decided to rebrand and refit a flagship store in Oxford Street London, automatic curved sliding doors from DORMA, were specified.

With the 1800m2 interior designed by New Store Europe, the entrance had to give a positive first impression and clear statement of the company’s image allowing a smooth flow of traffic. DORMA BST automatic curved segmental sliding doors met the brief. Complete with the reliable DORMA ES curved sliding door operator, the sliding leaves are made of clear glass while the side panels have been specified in black glass to tie in with the rest of the frontage.

‘The curved sliding doors fitted in with the character of the building and were specified in a black finish to tie in with the trademark black colour of Adidas,’ commented Andy Smolinski of New Store Europe. ‘It was also vital that the doors had the ability to hold open during the summer months and in winter automatically open and close to reduce heat loss from the store.’

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