Product Focus:
Think again when it comes to hardware…
February 2020

Window Ware’s Business Development Manager for Aluminium & Commercial, Richard Fraser, explains how and why the hardware distributor has expanded their aluminium offering in recent years.

It’s no secret that, during our 30+ years in business, Window Ware has been more commonly recognised as a specialist in uPVC window and door hardware. It’s not hard to see why when you consider uPVC makes up a large part of our business and we proudly boast multidecade partnerships with both nationwide uPVC fabricators and respected brand partners.

While we’re incredibly proud of the reputation we’ve built in uPVC circles as a reliable and knowledgeable supplier, it’s important to know it’s not our only speciality. In fact, the Window Ware team is just as passionate and just as knowledgeable about aluminium hardware, and they’ve been successfully supporting fabricators in this sector for many years.

Our aim is to be a one-stop source where fabricators can secure quality furniture and fittings for both PVCu and aluminium window and door systems. By doing so, we can help remove the hassle and headaches of dealing with multiple suppliers, whether it’s niche product manufacturers, smaller distributors or even the systems houses themselves.

With all the right products under one roof, it also means we can help reduce unnecessary paperwork, extra shipments and increased carriage costs – welcome news for production managers struggling to stay on top of overcomplicated supply chains.

To reaffirm our commitment to our aluminium customers and to support the growing number of uPVC fabricators diversifying into the material, we set to work scaling up our aluminium offering. That process began in 2018 and still going strong today, having brought on board a wealth of new, relevant products and a number of new staff members to bolster our renowned sales and technical support.

It was as part of this new cohort of staff that I joined the Window Ware team and it’s been fantastic to use my 30+ years of experience to help strengthen our offering. I’m incredibly proud to champion what I believe is an accomplished aluminium offering that combines world-class products, first-class service and a comprehensive technical back-up.

Last year, we also became members of the Council for Aluminium in Building (CAB). This provides us with the perfect forum to build and continually refresh our specialist knowledge, as well as help us keep customers up to date with the latest news, trends and regulation changes within the sector.

When we say we offer everything aluminium fabricators need, we truly mean it. Our range includes window essentials such as handles, friction stays, espag bars, folding openers, manual or automatic gearing and trickle vents, as well as custom-made over-glass ventilators and glazed-in louvres grilles.

We also offer every conceivable door fixture whether that’s locks, cylinders, handles, hinges, letter plates, bi-fold locks and gearing. In short, we can provide everything fabricators need for fully functioning doors that meet essential accreditations such as PAS24, Secured by Design, TS007 and TS008.

For fabricators who have standardised on hardware from specific manufacturers, there’s even aluminium-compatible products from all the industry’s favourite brands including Yale, Trojan, Eurospec, G-U, DUCO, RW Simon, Securistyle, Caldwell, Cotswold Architectural Products, OMEC and many more.

To make it even easier for aluminium fabricators to find exactly what they need, we’ve created a dedicated aluminium e-catalogue. At over 100 pages, the catalogue showcases our unrivalled choice of hardware and consumables specifically designed for aluminium profiles. In fact, it’s proven to be a big hit with customers having logged record downloads on the Window Ware website.

As expected from an award-winning hardware distributor like Window Ware, we pair our broad range with a reliable and professional service. Fabricators can buy with confidence from a company that offers unrivalled ordering flexibility with no minimum quantities, reliable deliveries demonstrated by an ‘on-time, in-full’ (OTIF) score of 97.75% last year and proven technical support from a talented team of ex-fitters, ex-fabricators and industry experts.

www.windowware.co.uk